Description:
This webinar is part of the webinar series called the Business of Arboriculture presented by the Georgia Arborist Association, the University of Georgia Warnell School of Forestry and Natural Resources, and Auburn University with generous support from the United States Forest Service. The series will be presented between October 2024 and June 2025.
Join us for this two part presentation:
The first 30-minute talk is on the sales process and business etiquette, Matthew Searels will cover essential topics to enhance your professional interactions and client relationships. We'll start with the art of making and taking professional phone calls, ensuring clear and courteous communication. Next, we'll discuss setting realistic expectations with clients, emphasizing the importance of honesty and transparency to build trust. Timeliness will be highlighted as a key factor in maintaining client satisfaction and demonstrating reliability. We'll also stress the value of a no-nonsense approach, advocating for straightforward and honest communication. Finally, we'll touch on the significance of maintaining a professional appearance, not just for sales representatives but for the entire team and equipment, to leave a lasting positive impression. This talk aims to equip you with practical tips and strategies to excel in your sales role and uphold high standards of business etiquette.
In the second part of this webinar, Jessie McClellan will speak on building a company brand.
In this 30-minute talk, we’ll explore the essential strategies for building a memorable and trustworthy brand in the tree care industry. From defining your unique value to creating a consistent visual identity and cultivating a strong reputation, this session will provide insights to help your tree company stand out in a competitive market. Learn how to leverage storytelling, customer trust, and community involvement to grow your brand and establish long-lasting connections. Whether you’re just starting out or looking to refresh your image, this talk will equip you with the tools to make your business a household name.